Welcome Christy to the Czech Republic

CHRISTY UK COMES TO THE CZECH REPUBLIC WITH ITS RANGE OF FINE TOWELS, BED LINEN AND HOME ACCESSORIES, ALL AT AFFORDABLE PRICES

Prague, May 2009 – Christy, the famous high-quality towel and bed linen brand from the UK, has announced its entry on the Czech marketplace.
Christy was established in 1850, when Henry Christy visited the Palace of the Sultan in Constantinople. He bought back with him a sample of a handmade, loop pile fabric which was new to the western world. His brother, Richard Christy, analysed how to mechanically reproduce the loop pile, and patented a machine to produce terry towelling on a large scale.

The first Christy towels were shown in the Great Exhibition of 1851 at the Crystal Palace in London, where a set was presented to Queen Victoria. She liked them so much she immediately ordered more.

Since then the Christy name has been synonymous with quality. With its history, Christy really are experts when it comes to towels and textiles. Famous for their trusted name, tradition and quality, they have used their knowledge to develop a unique range of bed linen, towels and accessories to transform bedrooms and bathrooms.

Andrea Szendzielarz, director of Spectre sro, Christy’s main distributor in the Czech Republic, comments on the company´s entry on the Czech market:

“In these difficult times, people are thinking twice about moving to a bigger and newer apartment or house, and they are therefore trying to make the most of what they already have. With Christy’s range of bedding, towels and home accessories, people really can give a new look to their homes, without spending too much money.”
She goes on, “For too long, customers could choose from old-fashioned crepe or frote bed linen with printed, single duvets rather than the more common double or king-size duvets, and thin scratchy towel,” adding that “and worst of all, the prices that are being charged are the same as or more than for our luxury products“.

As a brand leader in the UK, Christy strives to be innovative and it was one of the first manufacturers to introduce other natural fibres such as silk, micro modal and blends of these fibres to its towels. Its bed linen collection, in particular, boasts high thread counts, intricate embroidery and beautifully woven designs in a combination of classic and contemporary styling to suit any bedroom.

Christy is selling its products through its new website, www.christy.cz, with a bricks and mortar shop to open later this year.

About Christy:
[ Christy was founded in 1850 by brothers Henry and Richard Christy. Christy is a famous high-quality towel and bed linen brand that uses exclusively the best quality natural fibres. Over nearly 160 years of operations, the company has become the market leader in the UK and it has expanded to the USA and Germany. For more information please visit the company´s website www.christy.cz ]